Chocolate lovers, rejoice! Cadbury has just expanded their beloved Bournville range with two mouthwatering additions: Salted Caramel and Chopped Hazelnut.
These new flavours blend the rich intensity of dark chocolate with complementary tastes that promise to delight your taste buds.
Priced at £2.20, these permanent additions mark an exciting chapter in Bournville's century-long history.
Cadbury Bournville's New Flavours - Salted Caramel And Chopped Hazelnut
Sweet meets salty in the Salted Caramel bar, while nutty richness enhances the Chopped Hazelnut variety. Both newcomers maintain Bournville's signature dark chocolate intensity at their core.
The carefully balanced flavour profiles cater to contemporary tastes without compromising the brand's heritage quality. Each bar comes in the recognisable purple-trimmed packaging that signals Bournville's premium positioning.
Classic Dark Chocolate
Velvety and balanced, the original Bournville bar remains the cornerstone of the range. Its 36% cocoa content delivers just the right bitterness without overwhelming the palate.
Available in various sizes from individual treats to sharing blocks, this classic continues to attract both dark chocolate devotees and newcomers alike. Many fans consider it the perfect introduction to dark chocolate's sophisticated pleasures.
Orange Dark Chocolate
Aromatic orange oil infuses each square of this citrus-enhanced creation. The bright tanginess cuts through the cocoa's richness, creating a refreshing contrast that awakens the senses.
First introduced as a limited edition, consumer demand quickly secured its permanent place in the lineup. The orange variant particularly shines during winter months, when its warming flavour profile feels especially comforting.
Rich Cocoa
Higher cocoa content defines this intense offering for serious chocolate aficionados. Unlike its sweeter siblings, Rich Cocoa emphasizes the deep, complex notes that only quality dark chocolate can deliver.
Each square melts slowly, releasing layers of flavour that evolve on the palate. Many chocolate connoisseurs appreciate its unadulterated character, perfect for mindful tasting sessions or pairing with robust red wines.
Fruit And Nut
Plump raisins and crunchy hazelnuts stud this textural masterpiece. Each bite offers a different experience as the varied ingredients create a playful dance of flavours and mouthfeel.
The sweetness from dried fruits balances the cocoa's intensity, while nuts add satisfying crunch. This traditional combination remains popular for good reason – it simply works, delivering complexity without complication.
Cranberry
Tart cranberries provide bursts of brightness against the chocolate's deep backdrop. This relatively recent addition appeals to those seeking contemporary flavour combinations with a sophisticated edge.
The berries retain a pleasant chewiness, creating textural interest throughout. Health-conscious consumers appreciate the antioxidant properties of both cranberries and dark chocolate, making this variant feel like a more virtuous indulgence.
Old Jamaica
Alcohol-soaked raisins bring a sophisticated edge to this grown-up treat. The rum essence permeates both the plumped fruit and the surrounding chocolate, creating a cohesive flavour experience.
Originally launched decades ago, Old Jamaica enjoys periodic revivals that introduce it to new generations. Its distinctive character makes it particularly popular during festive seasons when indulgent flavours reign supreme.
Where To Buy Cadbury Bournville In The UK
Major supermarkets stock the core Bournville range, including Tesco, Sainsbury's, Asda, Morrisons and Waitrose. Convenience stores like Co-op and Spar typically carry the most popular varieties.
Specialty retailers such as Cadbury Gifts Direct offer the complete collection online. Discount chains including B&M and Home Bargains frequently feature Bournville products at competitive prices, though selection may vary by location.
Most Loved Bournville Flavour Among Brits
Consumer surveys consistently place the Classic Dark and Orange variants at the top of popularity charts. The original's timeless appeal crosses generational boundaries, while Orange attracts those seeking something familiar yet distinctive.
Regional preferences exist too – Scottish consumers show particular fondness for Fruit & Nut. Recent market research suggests the new Salted Caramel might soon challenge these established favourites, especially among younger chocolate enthusiasts.
Bournville's Legacy And Brand Refresh
Founded in 1908, Bournville has maintained its position as Britain's premier dark chocolate for over a century. The recent packaging update introduces contemporary elements while preserving the iconic purple and gold colour scheme.
The brand's name comes from the model village built by the Cadbury family for their workers. This connection to social responsibility remains part of the brand's identity, even as it evolves to meet changing consumer expectations.
Cadbury's Commitment To Sustainability
All Bournville products now feature cocoa sourced through the Cocoa Life programme. This initiative supports farming communities across Ghana, Côte d'Ivoire and Indonesia through education, environmental protection and fair trade practices.
The company has pledged to make all packaging recyclable by 2025. Consumers increasingly cite these sustainability efforts as factors influencing their purchasing decisions, particularly among environmentally conscious demographics.
Exclusive Bournville Products At Cadbury World
Visitors to Cadbury's Birmingham attraction discover limited-edition Bournville creations unavailable elsewhere. Master chocolatiers craft experimental flavours that might eventually join the mainstream lineup if they prove popular enough.
The on-site café serves indulgent Bournville hot chocolate topped with hand-whipped cream. Special commemorative gift sets featuring Bournville products in collectible packaging make perfect souvenirs for chocolate enthusiasts.
Innovation And Consumer Feedback
Cadbury's dedicated tasting panel evaluates approximately 200 chocolate samples monthly. Professional tasters undergo rigorous training to detect subtle flavour nuances that might escape ordinary consumers.
Customer feedback through social media significantly influences product development. Before launching Salted Caramel and Chopped Hazelnut, extensive blind testing confirmed their appeal across different age groups and preference profiles, ensuring these additions would satisfy both traditionalists and trend-followers.
Anticipated Seasonal Releases
Industry insiders hint at a limited-edition Spiced Orange variant for Christmas 2023. Easter typically brings special Bournville eggs with unique flavour twists not available year-round.
Summer could see the introduction of a Mint Crisp option, currently in final testing stages. The seasonal strategy keeps the brand fresh in consumers' minds while creating collector's appeal among dedicated fans who eagerly anticipate each new release.
Gifting Bournville
Bournville's sophisticated image makes it appropriate for professional gifting contexts. The gold-accented packaging creates a premium impression without the extravagant price tag of artisanal chocolates.
Gift sets combining multiple Bournville varieties allow recipients to explore different flavour profiles. For those seeking personalisation, Cadbury's online store offers custom messaging on special Bournville gift boxes, perfect for birthdays, thank-you gestures, or corporate appreciation.
