Schiacciata sandwiches have long been part of everyday eating in parts of Tuscany, valued for their crisp crust, soft centre, and generous fillings.
What began as a regional favourite has gradually found an audience beyond Italy, driven by consistent quality and a simple, recognisable format.
Bringing this style of sandwich into Soho places a distinctly Florentine food tradition alongside one of London’s most diverse dining scenes.
The move reflects how established food concepts can adapt to new neighbourhoods while keeping their original character intact.
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1. From Florence Bakery To Soho Sandwich Counter
All’Antico Vinaio began in 1991 as a small bakery in Florence’s historic centre, close to the Palazzo Vecchio.
Over the years, it built a strong following for its generously filled schiacciata sandwiches, becoming a familiar sight for locals and visitors alike.
The Soho opening marks the brand’s first location in London, extending a concept that already operates across parts of Italy and the United States.
The move brings a long-established Florentine food tradition into one of London’s busiest dining neighbourhoods.
2. Why All'Antico Vinaio Chose Old Compton Street
The Soho site occupies the former location of I Camisa & Son, a long-running Italian deli that closed in 2024 after more than six decades of trading.
Old Compton Street has a strong association with independent food businesses and high footfall, making it a natural fit for a high-volume sandwich operation.
Owner Tommaso Mazzanti has described Soho as a place known for energy, diversity, and constant movement.
The location also maintains a connection to the area’s Italian food heritage.
3. What Makes Schiacciata Different From Focaccia
Schiacciata is a Tuscan flatbread that shares similarities with focaccia but has a slightly different texture and structure.
It typically has a crisp outer crust with a soft, chewy interior that holds fillings well.
At All’Antico Vinaio, the bread is sliced and generously filled with cured meats, cheeses, vegetables, and spreads.
The balance between firmness and softness helps prevent the sandwich from becoming heavy or soggy.
4. How The Menu Blends Tuscan And London Influences
The menu focuses on classic Tuscan combinations such as salami, pecorino, vegetables, and house-made creams.
Signature fillings like the Favalosa and Toscana reflect the shop’s Florentine roots, while simpler options such as mortadella with stracciatella appeal to everyday lunchtime habits.
The Soho location is also introducing fillings created specifically for the London audience, including variations inspired by local food traditions.
This approach keeps the core identity intact while adapting to the surrounding food culture.
5. The Story Behind All'Antico Vinaio's Expansion
The business has remained family-run, with Tommaso Mazzanti joining the operation as a teenager before helping guide its growth.
What started as a small bakery gradually expanded into multiple locations as demand increased.
The brand’s reputation has been built on consistency, generous portions, and straightforward preparation rather than rapid trend-driven changes.
The London opening reflects a steady international expansion rather than a sudden shift in direction.
