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    Home » Recommendations

    This London Spot Lets You Enjoy Unlimited Cheese Served Sushi-Style

    Published:Dec 3, 2025· Modified: Dec 2, 2025 by Ben Thompson

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    Hidden inside the lively Seven Dials Market is a dining experience that turns the traditional cheese board on its head.

    At Pick & Cheese, plates of artisan cheeses glide past on a conveyor belt – just like sushi – inviting diners to pick and choose their favourites as they roll by.

    It’s fun, relaxed, and unapologetically indulgent, offering a one-of-a-kind way to sample some of Britain’s finest cheeses right in the heart of London.

    All information is provided for general interest only.

    Venue offerings, pricing, and availability may vary.

    Always check with the location directly before visiting.

    Photos are for illustrative purposes only.

    The Cheese Conveyor Magic

    The Cheese Conveyor Magic
    Image Credit: © Pick & Cheese - Covent Garden

    Imagine cheeses from around the world gliding past you on a conveyor belt, each more tempting than the last.

    This setup transforms a traditional cheese sampling into an interactive feast.

    Guests can pick and choose at their leisure, sampling rare and familiar varieties alike.

    The experience combines the thrill of discovery with the comfort of endless choice.

    Whether you're trying a creamy camembert or a crumbly cheddar, every piece is a new adventure.

    The setting adds an element of whimsy, making cheese tasting an event to remember.

    Crafted By Cheesemongers

    Crafted By Cheesemongers
    Image Credit: © Pick & Cheese - Covent Garden

    Behind every delicious slice is a team of expert cheesemongers, dedicated to curating the finest selection for your pleasure.

    Their passion turns ordinary ingredients into extraordinary experiences.

    Each cheese is carefully chosen to showcase its unique characteristics, from texture to flavor profile.

    Their skill ensures that every plate is an embodiment of both tradition and innovation.

    With a keen eye for quality, these artisans craft experiences that elevate cheese tasting to an art form.

    Their expertise shines through in every bite you savor.

    Pairing Perfection

    Pairing Perfection
    Image Credit: © Pick & Cheese - Covent Garden

    Discover the perfect companions for your cheese as you explore an array of thoughtfully curated pairings.

    From sweet figs to crunchy walnuts, each addition enhances your tasting journey.

    Expertly paired wines accompany the cheeses, highlighting their notes and textures.

    This attention to detail transforms each bite into a symphony of flavors.

    Whether you're a seasoned connoisseur or a curious novice, these pairings add depth and dimension to your experience.

    They provide a delightful balance, elevating the cheese to new heights.

    A Celebration of British Cheese

    A Celebration of British Cheese
    Image Credit: © Pick & Cheese - Covent Garden

    Dive into the rich heritage of British cheese, celebrated in all its glory.

    Each selection tells a story of tradition, craftsmanship, and local pride.

    From the tangy Stilton to the creamy Lancashire, these cheeses reflect the diverse landscapes and cultures of the UK.

    Their unique flavors offer a taste of the region's history.

    This celebration is more than just tasting; it's an immersive journey through some of Britain’s finest dairy creations.

    It's a tribute to the artisans who keep these traditions alive.

    Interactive Cheese Tastings

    Interactive Cheese Tastings
    Image Credit: © Pick & Cheese - Covent Garden

    Join in on interactive cheese tastings where education meets entertainment.

    Engage with knowledgeable staff who share insights into the origins and nuances of each cheese.

    These sessions offer a deeper understanding of what makes each variety special.

    The lively atmosphere encourages questions and discussions, making learning both fun and flavorful.

    Whether you're exploring the science of aging or discovering new taste pairings, these tastings provide a hands-on experience.

    It's an opportunity to expand your palate and your cheese knowledge.

    A Delightful Dining Ambiance

    A Delightful Dining Ambiance
    Image Credit: © Pick & Cheese - Covent Garden

    Step into an ambiance that marries comfort with elegance, where the focus on cheese is matched by the welcoming atmosphere.

    The decor, infused with subtle cheese-themed elements, creates a cozy yet sophisticated space.

    The carefully designed interiors invite diners to relax and savor their surroundings while indulging in their cheese journey.

    It's an environment that makes every guest feel cherished.

    With a blend of modern design and traditional charm, this dining spot is a haven for cheese lovers.

    It’s a place where memories are made and flavors are savored.

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