Seasonal displays at Morrisons often bring together a wide mix of familiar favourites and playful limited edition treats as Valentine’s Day approaches. From boxed chocolates and novelty sweets to themed bakery items, the range is designed to suit both small gestures and simple at home celebrations.
Browsing the shelves offers an easy way to spot new releases alongside reliable classics without needing to visit multiple shops. It also provides a helpful snapshot of how supermarket trends continue to shape seasonal gifting and everyday treats.
All information is provided for general interest only. Product availability, pricing, taste, and appearance may vary by location and over time.
Always check packaging for current ingredient, allergen, and nutritional information. Photos are for illustrative purposes only.
1. Cadbury Roses Chocolate Box
Nothing says British romance quite like a tin of Roses. Cadbury's iconic assortment has been a staple of celebrations for decades, and Valentine's Day is no exception.
Inside each box, you'll find a proper mix of flavours ranging from creamy caramels to nutty pralines, all wrapped in those shiny, colourful wrappers we've been pinching since childhood. The variety means there's something for every taste, whether your Valentine prefers milk chocolate or fancies something with a hazelnut crunch.
Grab one for a fiver and you've got yourself a crowd-pleaser.
2. Guylian Belgian Chocolates
For those who want to go a bit posher, Guylian brings a touch of Belgian elegance to the Valentine's aisle. Famous for their seahorse-shaped pralines, these chocolates are smooth, rich, and absolutely melt on your tongue.
Each piece is filled with hazelnut praline that's been perfected over generations in Belgium, giving you that luxurious taste without the eye-watering price tag. The gold packaging looks fancy enough to impress, but the real magic happens when you bite through that chocolate shell.
Perfect for someone special who deserves a treat.
3. Haribo Chamallows Hearts
Forget fancy chocolates for a second – sometimes you just want something fun and squishy. Haribo's Chamallows Hearts are soft, pillowy marshmallows shaped like little hearts, and they're ridiculously addictive.
These aren't your standard marshmallows; they've got a delicate vanilla flavour and a texture that's somewhere between a cloud and a bouncy castle. Kids absolutely love them, but honestly, adults can't resist either.
They're brilliant for sharing, decorating cakes, or just scoffing straight from the bag while watching a film.
Light, sweet, and utterly charming.
4. Haribo Heart Throbs Valentines Special Edition
Haribo has outdone itself with this special Valentine's edition that's packed with fruity gummy hearts in all the right flavours. Heart Throbs come in a mix of strawberry, cherry, and other berry-inspired tastes that'll make your taste buds dance.
The texture is classic Haribo – chewy but not teeth-sticking, with that satisfying bite we all know and love. Each heart is bursting with flavour, and the special edition packaging makes it feel like a proper occasion rather than just another bag of sweets.
Ideal for anyone who prefers fruity over chocolatey.
5. Morrisons Peach Hearts
Morrisons' own-brand Peach Hearts are an absolute bargain and taste far better than their price tag suggests. These soft, peachy-flavoured sweets have that nostalgic taste that takes you right back to childhood sweetshops.
The texture is delightfully soft and chewy, with a dusting of sugar on the outside that adds a lovely crunch before you get to the gummy centre. They're peachy without being overly artificial, striking that perfect balance between sweet and fruity.
At under two quid, you can stock up without feeling guilty about your Valentine's Day budget.
6. Morrisons The Best Cocoa Dusted Truffles
When you want to impress without breaking the bank, Morrisons' The Best range delivers every time. These cocoa-dusted truffles are rich, decadent, and taste like they've come from a proper chocolatier.
Each truffle has a smooth ganache centre that melts beautifully, coated in fine cocoa powder that gives a slight bitterness to balance the sweetness. The texture is silky and luxurious, making them feel like a proper indulgence rather than a supermarket purchase.
Pop them in a nice dish and nobody would guess they're from your local Morrisons.
7. Morrisons The Best Valentines Loaded Milk Chocolate Half Egg
Who says Easter gets to have all the fun with chocolate eggs? Morrisons has brought out a Valentine's version that's absolutely loaded with goodies inside.
This half egg is made from thick, creamy milk chocolate and comes stuffed with mini chocolates, truffles, and other sweet surprises. It's like a treasure chest you get to smash open, which adds a playful element to the whole Valentine's experience.
The chocolate quality is genuinely impressive for a supermarket own-brand, smooth and not too sweet.
A proper showstopper for anyone who loves a bit of excitement.
8. Morrisons Valentine Heart Chocolate Lollipop
Sometimes the simplest ideas are the best, and this heart-shaped chocolate lolly proves it. Morrisons has created a fun, nostalgic treat that works brilliantly as a little gift or a sweet surprise tucked into a card.
The lollipop is made from smooth milk chocolate moulded into a chunky heart shape on a stick, making it easy to nibble or share. It's got that homemade feel to it, like something you'd make in a chocolate workshop, but without the faff or expense.
Kids and adults alike will find it utterly charming and delicious.
9. Nestle Black Magic
There's something wonderfully old-fashioned about a box of Black Magic. Nestle's dark chocolate assortment has been around for generations, and it still holds its own as a sophisticated Valentine's choice.
Each chocolate in the box offers a different filling, from orange creams to cherry liqueur centres, all wrapped in rich dark chocolate that's not too bitter. The glossy black box with its elegant design makes it feel like a proper gift rather than a last-minute grab.
For anyone who prefers dark chocolate over milk, this is an absolute winner.
10. Swizzels Squashies Love Hearts
Swizzels has taken their famous Love Hearts and given them a squishy makeover, creating something brilliantly nostalgic yet fresh at the same time. These soft, chewy sweets combine the iconic Love Hearts messages with the texture of Squashies.
Each sweet is embossed with those classic romantic phrases we all remember from school, but now they're soft and fruity rather than chalky. The flavours are spot-on – sweet without being cloying, and with just enough tang to keep you reaching for another.
A playful twist on a British classic that's perfect for Valentine's Day.
