Celebrities may be best known for films, stadium tours or TV appearances, but plenty of them have stepped into the food world without most people noticing. From pantry staples to snacks inspired by their favourite flavours, these brands often reveal more about their creators than you would expect.
Some began as small personal projects, while others have grown into successful businesses that now sit on supermarket shelves across the country. Here are the celebrity food ventures you might not have realised existed.
This article is for general informational purposes only. Brand availability can vary by retailer and location, and images are for illustrative purposes only.
1. Jennifer Garner’s “Once Upon A Farm”
Picture a mum who's genuinely passionate about what goes into her kids' lunchboxes. That's essentially how Jennifer Garner got involved with Once Upon A Farm, an organic baby food company that cold-presses fresh fruits and veggies into convenient pouches.
The brand started in 2017 and quickly gained a following among parents who wanted something healthier than the usual supermarket fare. Garner isn't just a famous face slapped on the packaging either – she's been hands-on from the beginning, advocating for better nutrition and transparency in children's food.
It's proper wholesome stuff, and the ingredients list reads like something you'd make at home if you had the time.
2. Ed Sheeran’s “Tingly Ted’s”
Who knew the bloke behind 'Shape of You' had a thing for fiery condiments? Ed Sheeran launched Tingly Ted's hot sauce, bringing a proper kick to British dinner tables everywhere.
The sauce comes in various heat levels, so whether you're a novice or a chilli head, there's something for you. Sheeran's love for spicy food is well documented – he's been spotted adding hot sauce to basically everything, from pizza to pasta.
The brand's got that cheeky British charm you'd expect from Ed, and it's become a cult favourite among fans who want to add a bit of tingle to their meals without crying into their napkins.
3. Maria Sharapova’s “Sugarpova”
A tennis legend launching a sweets brand might seem a bit contradictory, but Maria Sharapova never did things by halves. Sugarpova debuted in 2012, offering premium gummy candies in flavours like Sporty and Flirty.
The brand's packaging is as bold and colourful as Sharapova's personality on the court, with each collection telling a different story. What started as a bit of fun has turned into a proper business, with the sweets now available in shops across multiple countries.
Sharapova has said she wanted to create something playful and indulgent, a stark contrast to her disciplined athletic career. It's a guilty pleasure that doesn't apologise for itself.
4. Kristen Bell’s “This Saves Lives”
Ever bought a snack bar and felt like you were doing something genuinely good? That's the idea behind This Saves Lives, co-founded by Kristen Bell and a few mates back in 2013.
For every bar you buy, the company sends life-saving food packets to children suffering from severe malnutrition around the world. The bars themselves are actually tasty too – think chewy, wholesome, and packed with real ingredients like oats, honey, and chocolate.
Bell has been vocal about the brand's mission, using her platform to raise awareness about global hunger. It's one of those rare cases where treating yourself genuinely helps someone else, and that's pretty brilliant.
5. Sarah Michelle Gellar’s “Foodstirs”
Remember baking with your nan, licking the spoon, and making a proper mess of the kitchen? Food Stirs captures that nostalgic feeling with their organic baking kits, co-founded by Sarah Michelle Gellar in 2015.
The kits include everything you need to whip up brownies, cookies, and cakes, with ingredients that are free from artificial rubbish and unnecessary additives. Gellar started the brand after struggling to find clean baking mixes for her own kids, and it's clear she's put real thought into every product.
Each kit is straightforward enough for little ones to help with, making it a lovely weekend activity that doesn't require a chemistry degree.
6. Snoop Dogg’s “Snoop Cereal”
If anyone was going to launch a cereal brand with a cheeky grin and zero apologies, it's Snoop Dogg. Snoop Cereal hit shelves as part of his broader food ventures, offering a breakfast option that's as bold as the man himself.
The cereal is colourful, sweet, and unapologetically fun – think Froot Loops but with a West Coast swagger. Snoop's been expanding his food portfolio for years, from cookbooks to collaborations with Martha Stewart, proving he's as comfortable in the kitchen as he is on stage.
The cereal might not be the healthiest option out there, but it's certainly entertaining, and it's become a collector's item for fans who want a piece of Snoop's laid-back lifestyle.
7. Paul Newman's “Newman’s Own”
Long before celebrity food brands became trendy, Paul Newman was already doing it brilliantly with Newman's Own. Launched in 1982, the brand started with salad dressing and has since expanded to pasta sauces, popcorn, and loads more.
What sets Newman's Own apart is its mission – all profits go to charity, a commitment Newman made from day one. To date, the brand has donated hundreds of millions to various causes, from children's programmes to disaster relief.
The products themselves are top-notch, made with quality ingredients and no artificial nonsense. It's a legacy that continues long after Newman's passing, proving that doing good and making great food can absolutely go hand in hand.
8. Oprah Winfrey’s “O, That’s Good!”
Leave it to Oprah to make frozen food feel like a warm hug. Her line, O, That's Good!, launched in 2017 in partnership with Kraft Heinz, offering comfort foods like pizza and soup with a healthy twist.
Each product sneaks in vegetables – think cauliflower in the pizza crust or butternut squash in the mac and cheese – without sacrificing flavour. Oprah's been open about her own weight struggles, and this brand reflects her belief that eating well shouldn't mean giving up the foods you love.
For every item sold, a meal is donated to someone in need through Feeding America. It's classic Oprah – thoughtful, generous, and genuinely tasty, making healthy eating feel accessible rather than preachy.
9. Danny Trejo’s Food Empire
Even though it is not technically a packaged food brand, this list wouldn’t feel complete without mentioning Danny Trejo, a Hollywood star who has built what can only be described as a full-on food empire with “Trejo’s Tacos,” “Trejo’s Cantina” and “Trejo’s Coffee & Donuts.”
Each venue brings its own style of comfort, whether it is bold Mexican-inspired tacos, laid-back cantina plates or doughnuts packed with Trejo’s unmistakable personality.
He has openly shared how cooking became part of his personal transformation, and that sense of purpose runs through all three spots.
The result is a trio of eateries where great flavours, genuine warmth and Trejo’s larger-than-life charm come together seamlessly.
