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    Home » Food news & trends

    M&S's Viral Dubai-Style Pistachio Chocolate Bar Is Flying Off The Shelves, But How Does It Taste?

    Published:Jul 20, 2025· Modified: Jul 18, 2025 by Mia Davidson

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    The latest confectionery sensation taking British supermarkets by storm is M&S's Dubai-Style Pistachio Chocolate Bar.

    This luxurious treat has sparked a social media frenzy, with shoppers clearing shelves faster than staff can restock them. Curious about whether this viral chocolate lives up to the hype?

    I've broken down the tasting experience into six simple steps to help you decide if it's worth joining the queue.

    1. Look At The Tempting Appearance

    Look At The Tempting Appearance
    © Good Housekeeping

    First impressions matter! The bar boasts a glossy milk chocolate coating that catches the light beautifully.

    Roasted pistachio bits and golden biscuit crumbs are generously scattered across the top, creating an appetizing mosaic that hints at the treasures within.

    The presentation alone makes it Instagram-worthy – no wonder it's all over social media!

    2. Listen For The Perfect Snap

    Listen For The Perfect Snap
    © Women's Health

    Breaking the bar delivers that satisfying chocolate snap we all crave – a promising sign of quality.

    As you break a piece, you'll hear delightful secondary crunches from the embedded biscuit and nut pieces.

    This symphony of sounds signals the textural journey awaiting your taste buds – crisp chocolate giving way to varied interior textures.

    3. Inhale The Nutty Aroma

    Inhale The Nutty Aroma
    © The Sun

    Hold a piece close and inhale before tasting. The blend of deep, earthy pistachio fragrances and sweet caramel overtones is really delicious.

    To complete the fragrant sensation, the chocolate contributes its own warm, cocoa nuances.

    According to perfume experts, 80% of taste is sensed through scent, thus this aromatic prelude really builds suspense!

    4. Experience The Initial Chocolate Melt

    Experience The Initial Chocolate Melt
    © The Independent

    Here, patience pays off! Slowly melt the silky milk chocolate covering by placing a piece on your tongue.

    Your entire mouth is covered with a flood of creamy deliciousness when the chocolate melts at body temperature.

    Like a delectable prelude to the main event, this first melt prepares your tongue for the more nuanced flavours that follow.

    5. Savour The Luxurious Filling

    Savour The Luxurious Filling
    © Women's Health

    Now for the star of the show! As you bite deeper, velvety pistachio crème mingles with sticky golden caramel in perfect harmony.

    The nutty-sweet combination is reminiscent of Middle Eastern desserts - explaining the 'Dubai-style' moniker. The balance between sweet and nutty is masterfully executed, neither element overpowering the other - a true confectionery achievement!

    6. Appreciate The Textural Finale

    Appreciate The Textural Finale
    © The Independent

    Enjoyable textural contrasts are introduced in the grand finale! Buttery biscuit crumbs and crunchy roasted pistachio nuts offer gratifying contrast to the creamy layers.

    A multifaceted eating experience that is uncommon in mass-made chocolate bars is achieved by this texture symphony.

    These bars disappear from the shelf so fast, maybe because of the nutty flavour that lingers and makes you want to eat another one!

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    Keri Bevan

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