Tesco is set to expand its Clubcard loyalty scheme to include under-18s for the first time, giving younger shoppers the chance to enjoy discounts and build up points for cash vouchers. The move follows years of campaigning from consumer groups who highlighted that many teenagers face rising costs and were previously excluded from the benefits of supermarket loyalty schemes.
The expansion aligns Tesco with other UK supermarkets that already provide ways for younger customers to access savings, either through parental accounts or junior memberships.
By broadening access, Tesco aims to make Clubcard rewards more inclusive and help families and younger shoppers stretch their budgets.
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1. Why Tesco Is Opening Clubcard To Younger Shoppers
Tesco’s decision to extend Clubcard access to under-18s marks a significant shift in supermarket loyalty schemes. The expansion aims to help younger shoppers benefit from discounted prices on popular products, including meal deals, while accumulating points that convert into cash vouchers.
Campaigners and consumer groups have long criticised the restriction, highlighting that many teenagers face rising living costs.
By opening up the scheme, Tesco is responding to pressure from consumer watchdogs like Which? and taking steps to make savings more widely accessible to families and young people navigating tighter budgets.
2. How Tesco’s Move Compares To Other Supermarket Loyalty Schemes
Tesco’s expansion aligns its approach more closely with other UK supermarkets, which have already introduced ways for younger customers to benefit.
For example, Morrisons allows under-18s to use loyalty discounts via a parent’s account, while Co-op lets 16-year-olds sign up or younger children join as junior members with parental guidance.
This trend reflects a wider push by the Competition and Markets Authority to ensure supermarket loyalty programmes are fair and accessible. By adopting similar measures, Tesco is aiming to stay competitive while giving younger shoppers a clear route to enjoy the financial perks of Clubcard membership.
