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    Home » Food news & trends

    10 Underrated Restaurant Chains That Deserve More Love

    Published:Oct 21, 2025· Modified: Oct 21, 2025 by Lily Harper

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    There’s something comforting about walking into a restaurant that doesn’t scream for attention yet still serves food that leaves you smiling. These are the spots where the staff remember your face, the menu never disappoints, and every bite feels like a small victory for flavour over flash.

    While some chains dominate headlines, others quietly win hearts across the UK - and it’s about time they got the recognition they deserve.

    This article is for general informational purposes only. Restaurant availability, menu items, and pricing may vary by location. Always check local listings or the restaurant’s official website for the most up-to-date details, and note that photos are for illustrative purposes only.

    1. Giggling Squid

    Giggling Squid
    Image Credit: © Welcome To Leeds

    Tucked into high streets across the country, this Thai group has quietly expanded while keeping that friendly, neighbourhood feel. Co-founders Pranee and Andrew Laurillard still frame the brand around lively, shareable Thai dishes and colourful, floral interiors.

    Recent trade coverage notes the company targeting several new openings each year, which matches what you’ll see from its busy restaurants page. If you fancy a first order, the site’s locator makes it easy to find your nearest branch.

    2. Pho

    Pho
    Image Credit: © Pho

    This popular Vietnamese restaurant has become a favourite for those craving a warm, comforting bowl of pho or a quick, healthy bite. Starting from a small London shop in 2005, it has grown steadily across the UK while keeping its welcoming, laid-back atmosphere.

    The menu remains broad yet simple, offering everything from hearty noodle soups to fresh summer rolls. Its focus on authentic flavours and quality ingredients continues to win over diners wherever it opens.

    3. Tortilla Mexican Grill

    Tortilla Mexican Grill
    Image Credit: © Feed the Lion

    If you’re after a burrito made just the way you like it, Tortilla is the spot. Known for its quick service and freshly prepared fillings, it’s built a reputation for being both convenient and satisfying.

    The brand continues to expand around the UK, keeping its focus on casual, affordable Mexican food that appeals to everyone. Whether you go for a burrito, a bowl, or tacos, it’s all about flavour and flexibility.

    4. Mowgli Street Food

    Mowgli Street Food
    Image Credit: © Square Meal

    Created by chef and TV personality Nisha Katona, Mowgli brings the vibrant tastes of Indian home cooking to the high street. The atmosphere is lively but relaxed, with twinkling lights, swing seats, and a menu designed for sharing.

    Every dish is crafted to feel like something cooked with love in a family kitchen. With new locations opening regularly, it’s a brand that has managed to stay authentic while continuing to grow.

    5. Comptoir Libanais

    Comptoir Libanais
    Image Credit: © Comptoir Libanais

    Craving mezze and mint tea in a bright, breezy room? Comptoir Libanais brings Lebanese flavours to high streets across the UK, with colourful interiors and a welcoming, laid-back vibe. The brand has continued to refine its restaurants after a challenging period, focusing on dependable value and warm service.

    It remains a go-to spot for anyone who wants a relaxed meal that feels both wholesome and vibrant.

    6. Franco Manca

    Franco Manca
    Image Credit: © Franco Manca

    Value sourdough that still tastes artisan is Franco Manca's calling card, and the numbers back up its reach: data trackers put the UK estate at about 70 pizzerias as of July 2025.

    The brand keeps expanding beyond London, with recent site news in cities like Liverpool alongside a long list of active pizzerias on its own site.Expect short menus, seasonal specials, and that familiar tangy dough.

    7. The Real Greek

    The Real Greek
    Image Credit: © Covent Garden London

    For those who love Mediterranean flavours, The Real Greek delivers a genuine taste of Greece in a casual, friendly setting. Its menu is full of shareable dishes like meze, souvlaki, and fresh salads that make dining social and enjoyable.

    The brand continues to thrive across the UK, keeping its focus on fresh ingredients and simple, honest cooking. It’s a dependable choice for relaxed meals that feel both healthy and hearty.

    8. Itsu

    Itsu
    Image Credit: © Manchester Evening News

    When you want something quick but light, itsu remains a favourite choice. Known for its freshly made sushi, hot bowls, and salads, it’s built around the idea of healthy fast food done well. Each site focuses on speed without compromising freshness or taste.

    Designed with busy commuters and health-minded diners in mind, it’s a reliable stop for a meal that feels good and tastes even better.

    9. Honest Burgers

    Honest Burgers
    Image Credit: © Foundry London

    British beef, rosemary-salted chips, and rotating local specials have earned Honest a loyal following. In September and October 2025, the business returned to profit and agreed to acquire 12 Gourmet Burger Kitchen sites, a move that takes the estate past 50 restaurants as those conversions roll out.

    Industry reports also note stronger like-for-like sales and fresh investment to fund growth. If there's a new opening near you, it's likely part of this latest push.

    10. COSMO

    COSMO
    Image Credit: © COSMO

    Buffet can be hit-and-miss, but COSMO has built a world-kitchen format with live cooking stations and broad family appeal. The chain's own site lists 21 locations across the UK and Ireland, whilst recent civic and company profiles reference around 20 branches and plans to add more.

    Expect a mix of Asian favourites alongside carvery and dessert counters, which works well for groups that want choice. Book ahead at peak times; these sites get busy.

    11. Nando's

    Nando's
    Image Credit: © American Historical Association

    You've probably walked past one a hundred times, but have you truly appreciated what Nando's does well? This South African-Portuguese chain has mastered flame-grilled chicken with customisable spice levels, and its laid-back vibe makes it perfect for everything from quick family dinners to casual catch-ups with mates.

    With hundreds of UK locations and a fiercely loyal fanbase, it's easy to forget just how consistently good the food and service remain year after year.

    12. Wagamama

    Wagamama
    Image Credit: © Meadowhall

    Craving a steaming bowl of ramen or a crispy katsu curry? Wagamama has been serving fresh, fast Asian dishes since 1992, yet it still doesn't always get the credit it deserves for keeping quality high across a massive UK estate. The open kitchens, long communal benches, and speedy service create an energetic atmosphere that's hard to beat.

    Whether you're a regular or a first-timer, the menu offers something for everyone, from vegan options to hearty meat dishes.

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