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    Home » Food news & trends

    UK Supermarkets With Grocery Discounts This Black Friday

    Published:Nov 28, 2025· Modified: Nov 27, 2025 by Sophie Hayes

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    Black Friday isn’t just about gadgets and fashion anymore – UK supermarkets are joining in with savings on everything from weekly essentials to festive favourites.

    Shoppers can now grab brilliant bargains on groceries, helping stretch budgets just in time for Christmas.

    From frozen turkeys to cheese boards worthy of a party spread, these supermarkets are offering deals that make your trolley – and your wallet – a little happier.

    This content is for general informational purposes only.

    Black Friday promotions, prices, and product availability may vary between locations and are subject to change at each retailer’s discretion.

    Always check in-store or online for the most up-to-date offers before shopping.

    1. Tesco

    Tesco
    Image Credit: © Yellow Dog UK

    Did you know Tesco shifts over 10 million mince pies every Christmas season?

    This Black Friday, they're slashing prices on seasonal favourites and everyday staples alike.

    Expect deals on Clubcard Prices items, with extra discounts on party food, biscuits, and fizzy drinks.

    Their frozen section usually gets a proper makeover too, with bulk buy offers that make meal prepping a doddle.

    Pop in early or check online – the best bits tend to vanish faster than a packet of Hobnobs at tea time.

    2. Asda

    Asda
    Image Credit: © MyLondon

    Asda's known for its pocket tap tap tap approach – keeping things affordable without the fuss.

    Come Black Friday, they ramp up discounts on big family packs, cleaning supplies, and bakery goods.

    Their Extra Special range often sees price drops too, so you can grab posher nibbles without the guilt.

    Look out for multi buy promotions on crisps, chocolate, and soft drinks – perfect if you're hosting.

    And if you're after fresh produce, their veg boxes and meat bundles get tempting reductions that stretch your weekly budget nicely.

    3. Sainsbury's

    Sainsbury's
    Image Credit: © Adobe Stock

    Sainsbury's has been feeding Britain since 1869, and they know a thing or two about a good deal.

    This Black Friday, expect their Taste the Difference line to feature heavily in promotions – think artisan breads, cheeses, and ready meals.

    Their Nectar card holders often get early access or bonus points, making loyalty pay off.

    Freezer fillers like pizzas, ice cream, and fish fingers usually see decent markdowns too.

    Check their app for digital coupons that stack with in store offers for maximum savings.

    4. Morrisons

    Morrisons
    Image Credit: © Daily Record

    Morrisons still has proper butchers and fishmongers in many stores – a rare treat these days.

    Black Friday brings brilliant reductions on fresh meat, including whole chickens, joints of beef, and sausages perfect for a fry up.

    Their Market Street counters often run special promotions too, so you can grab bakery items and deli goods at a steal.

    Tinned goods, pasta, and rice see bulk discounts, ideal for stocking the cupboard ahead of winter.

    Don't skip their seasonal aisle – festive treats and decorations get marked down surprisingly early.

    5. Waitrose

    Waitrose
    Image Credit: © Business Insider

    Waitrose might have a posh reputation, but their Black Friday deals can be surprisingly generous.

    Expect discounts on premium lines – organic veg, free range meats, and continental cheeses that usually cost a pretty penny.

    Their Essential range gets price cuts too, proving you don't need to spend loads to shop there.

    MyWaitrose members often unlock exclusive offers and free items, sweetening the deal further.

    If you're planning a fancy dinner party or Christmas spread, this is your chance to nab quality ingredients without the usual splurge.

    6. Iceland

    Iceland
    Image Credit: © The Grocer

    Iceland's freezers are legendary – they stock everything from chicken dippers to prawn rings in abundance.

    Black Friday sees massive reductions on frozen party food, desserts, and ready meals that feed a crowd.

    Their Luxury range gets discounted too, offering restaurant style dishes at supermarket prices.

    Look for multi buy deals on pizzas, chips, and ice cream – brilliant for stocking up without multiple trips.

    Plus, their home delivery service makes it dead easy to haul heavy frozen goods without lugging bags on the bus.

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