Chocolate lovers, rejoice! Tony's Chocolonely has just launched a brand-new version of its iconic bar, and fans across Britain are already buzzing.
From flavour options to portion sizes, here's everything you need to know about this exciting release and the story behind it.
1. There's A Brand-New Size That Hits The Sweet Spot
Tony's Chocolonely finally bridged the gap between their massive 180g bar and tiny 50g option with the perfect middle ground: a 90g version. Many chocolate fans found the large bar too much for one sitting but the small one not quite satisfying enough.
This new Goldilocks size offers just the right amount of indulgence without the guilt of demolishing an entire mega-bar.
2. The Medium Bar Is Already A Fan Favourite
Social media exploded with excitement even before the official launch date. Enthusiastic comments flooded Instagram posts announcing the new size, with followers tagging friends and planning shopping trips.
One particularly passionate Mumsnet thread revealed the common struggle of intending to save half the large bar but inevitably finishing it in one sitting. The medium bar solves this widespread chocolate dilemma.
3. You Can Only Get It At Sainsbury's (For Now)
Sainsbury's secured an exclusive launch partnership, making their stores the only place to find these coveted bars since 27th July. Priced at £2.25, they occupy that sweet spot between affordable treat and premium indulgence.
Limited availability has created a treasure hunt atmosphere, with some fans reporting empty shelves as word spreads. Keep your eyes peeled during your next Sainsbury's shop!
4. There Are Four Delicious Flavours To Choose From
The launch features a carefully curated quartet of Tony's most beloved recipes. Classic Milk satisfies traditionalists, while Milk Caramel Sea Salt offers that irresistible sweet-salty contrast.
Dark Milk Pretzel Toffee provides a textural adventure with crunchy bits throughout. Vegan Dark Almond Sea Salt rounds out the collection, ensuring plant-based chocolate enthusiasts aren't left out of this exciting new format.
5. The Name Has Been Mispronounced For Years
Countless chocolate lovers have been saying it wrong all this time! The correct pronunciation includes 'lonely' at the end (Choco-LONE-ly), not 'loney' as many assume.
This seemingly small detail actually carries significant meaning. The 'lonely' part symbolizes the founder standing alone in his mission to create slavery-free chocolate. Next time you recommend it to friends, you can share this insider knowledge.
6. The Brand Is Known For More Than Just Taste
Beyond creating mouthwatering treats, Tony's Chocolonely stands firmly against exploitation in cocoa farming. Their mission-driven approach influences everything from supply chain management to packaging design.
The company pays premium prices to farmers and maintains traceable relationships with cocoa cooperatives. Even as they expand with new products like the 90g bar, this ethical foundation remains non-negotiable to their identity.
7. The Founder's Name Isn't Tony At All
Surprise! The mastermind behind this beloved chocolate brand is actually Dutch journalist Teun van de Keuken. He created the international-friendly alias 'Tony' when launching his chocolate revolution.
Teun's journey began after investigating child labour in cocoa production. Horrified by his findings, he transformed from reporter to chocolate maker with a mission. His passion for justice birthed not just delicious treats but a movement for change.
8. Over 13 Million Kilos Sold Last Year Alone
What started as a mission-driven project has exploded into a chocolate phenomenon. Last year's sales figures of 13+ million kilos demonstrate just how far Tony's has come from its humble beginnings.
This impressive growth proves ethical chocolate can compete in the mainstream market. With each new format like the 90g bar, Tony's expands their impact on both chocolate lovers' taste buds and the lives of cocoa farmers worldwide.
9. Even The Chocolate Shape Breaks The Rules
First-time unwrappers often notice something unusual about Tony's bars: the irregular chunk sizes. This isn't a manufacturing flaw but a deliberate design choice representing inequality in chocolate production.
While conventional chocolate bars feature identical pieces, Tony's uneven segments serve as a conversation starter about unfair distribution of profits in the industry. This thoughtful detail carries through to the new 90g format, maintaining the brand's visual protest.
