Cadbury is starting the new year with something few fans saw coming – a world-first partnership that reimagines one of its most iconic creations.
Teaming up with the UK protein brand Grenade, the chocolate maker has unveiled the Soft Core Creme Egg Protein Bar – a limited-edition treat that combines nostalgia with a modern twist.
Inside, the bar features a soft protein dough, a gooey yellow fondant centre, and that unmistakable Cadbury milk chocolate coating.
It’s indulgent, it’s clever, and it’s already got chocolate lovers talking.
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A World-First Collaboration Between Cadbury And Grenade
Cadbury has teamed up with British protein brand Grenade for a world-first collaboration that’s taken fans by surprise.
The two have joined forces to create the Soft Core Creme Egg Protein Bar – blending Cadbury’s iconic Easter treat with Grenade’s high-protein expertise.
The result is a limited-edition bar that reimagines the Creme Egg in an entirely new form – one that’s indulgent yet functional.
Grenade described the release as a “true Creme Egg and protein smash-up” that delivers both on flavour and performance, signalling the start of a new generation of softer, more satisfying protein bars.
The Iconic Creme Egg Gets A Protein-Packed Makeover
This isn’t your usual protein bar – inside, the centre features a fluffy layer of protein dough filled with the Creme Egg’s signature yellow fondant, all coated in smooth Cadbury milk chocolate.
Each bar packs 12 grams of protein and just two grams of sugar – creating a treat that’s as rich and nostalgic as the original but with a modern twist.
Food lovers online are already calling it “a Creme Egg in a bar” – praising its creamy texture and authentic flavour.
With its combination of indulgence and balance, the new creation captures exactly what fans love about both brands.
Where And When You Can Get Your Hands On The Limited-Edition Bar
The Soft Core Creme Egg Protein Bar is now available to preorder on Grenade’s website and will officially launch on Amazon from December 8 – just in time for the festive season.
Shoppers eager to find it in stores will have to wait a little longer, as the bar won’t appear in supermarkets or high street shops until January 2025.
Priced at £2.50 per bar or £36 for a box of 18, it’s only here for a limited time – running until Easter.
With excitement already buzzing across social media, it’s shaping up to be one of Cadbury’s most talked-about releases in years.
